October Meeting: Shifting a Traditional Marketing and Business Mindset in the Time of AI
Shifting a Traditional Marketing and Business Mindset in the Time of AI
Our marketing, journalism, and business educations taught us the craft of writing, storytelling, research, and editing. We’ve honed our abilities, found our voice, and built our consistent presence. Then generative AI comes knocking, and our world turns upside down. How do we take advantage of what artificial intelligence has to offer us while still maintaining the pride we have in our storytelling? How can we reconcile the feelings of time saved and projects scaling faster and more successfully with the nagging feeling that we’re doing something wrong by using intelligent technology to aid us in our work?
After 30 years in marketing and advertising, Cathy has spent the last 3 years slowly augmenting more and more of her work with the use of AI-powered technology, leaving more time for human connection and creativity.
In this session, you’ll learn:
Our marketing, journalism, and business educations taught us the craft of writing, storytelling, research, and editing. We’ve honed our abilities, found our voice, and built our consistent presence. Then generative AI comes knocking, and our world turns upside down. How do we take advantage of what artificial intelligence has to offer us while still maintaining the pride we have in our storytelling? How can we reconcile the feelings of time saved and projects scaling faster and more successfully with the nagging feeling that we’re doing something wrong by using intelligent technology to aid us in our work?
After 30 years in marketing and advertising, Cathy has spent the last 3 years slowly augmenting more and more of her work with the use of AI-powered technology, leaving more time for human connection and creativity.
In this session, you’ll learn:
- How to understand the world of opportunities AI provides to marketing and business
- Three real use cases of AI augmenting work
- How to look beyond ChatGPT and the shiny trending technologies
- Tools and resources you can use to identify places where AI may be able to assist you, and places where you don’t want AI to touch (and that’s OK)
Bio:
Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
Images
October Meeting: Shifting a Tradition...
Date and Time
Thursday Oct 24, 2024
9:00 AM - 10:30 AM EDT
October 24, 2024
9:00 am - 10:30 am:
Location
Heritage Golf Club
3525 Heritage Club Drive
Hilliard, OH 43026
Fees/Admission
$18 for members
Website
Contact Information
Tonia Schwartz
Send Email
