Eryn Gilson founder of Wildbloom Creative and 614 Mom, will present a social media workshop

Workshop Overview: This session guides business owners in building a comprehensive social media strategy designed to increase brand visibility, enhance customer relationships, and drive sales. Participants will learn to craft purposeful content that aligns with a well-defined customer journey, helping them gain followers and expand their reach.

Here’s what attendees can expect to learn:

• How to design a holistic social media strategy that integrates every stage of the customer journey.
• Insights into the advantages of using photos versus videos, and guidance on when and how to leverage each for maximum engagement.
• Effective content planning techniques, with a practical content calendar template to help them organize their social media based on their needs.